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By admin at Wed, 2006-11-08 10:20 | | Fishing Tackle News

Minnetonka, Minnesota — Minnetonka-based Normark Corporation, member of the Rapala VMC Group, is launching a new online shopping experience with Consumers will be able to access the Web site beginning on November 20, 2006.

The site will feature a wide range of items that are not currently available at retail. Everything from clothing, posters and can coolers to key chains and much more will be available for purchase. Consumers will be able to choose from three styles of Rapala apparel: X-factor, Classic Rap and Pro-Line. Each category of apparel is specifically designed for different outdoor occasions, from the boat to a night on the town.

"We are very excited to offer our consumers Rapala apparel and gear all in one shopping experience," said Mark Fisher, director of field promotions for Rapala. "Rapala apparel and gear is perfect for birthdays, holidays, or any time you need a new shirt for your next fishing adventure."

With overnight shipping (if ordered before 1 p.m. Central), consumers will be sure to have the apparel they need when they need it. Consumers can also access this new Web site by visiting and following the link to

About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Storm, Luhr-Jensen and Williamson brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and
craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information, visit

Media Contact:
Brian Anderson, Carmichael Lynch Spong
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