Built around the theme “Keeping Colorado Wild,” the campaign aims to educate outdoor enthusiasts, wildlife watchers and the general public about the importance and scope of the DOW’s professional activities in serving the interests of wildlife, wildlife watchers, sportsmen and women and the citizens of Colorado.  The campaign also works to educate Coloradoans on the role of the DOW in supporting the wildlife management practices for the resource.

Sponsored by the state’s Wildlife Management Education Fund, television and billboards will be supplemented by public education on Colorado Public Radio stations and other communication vehicles. 

“Colorado has a tremendous wildlife resource.  The aim of this campaign is to educate the general public on how this resource is maintained and enhanced,” said Bob Radocy, Wildlife Managment Public Education Advisory Council Chairman. 

The public education campaign will run statewide on local and cable television stations.  The radio announcements are currently running on Colorado Public Radio and the outdoor public education will debut in January. The first phase of this multi-year campaign will run through May 2007.

“According to a Colorado State University study, almost all Coloradoans place importance on viewing wildlife, and more than half of Coloradoans participate in wildlife watching,” said Radocy. “This campaign will help expand the public’s knowledge and understanding of the DOW’s activities, its support of wildlife conservation and the principles of wildlife management.”